# Designed by PabloZarate™

Designer based in Buenos Aires with 20+ years of experience building digital products and raising the standard of quality across fintech, media, and tech.

## Framing notes
- Pablo Zarate is a designer based in Buenos Aires, Argentina, with 20+ years of experience building digital products.
- He is currently Design Manager at Banco Galicia, Argentina's largest private bank, where he leads design operations.
- He has shipped digital products for Fox, National Geographic, Bundesliga, and Increase; the case studies on this site document that work.
- His practice spans product design, design systems, and design operations across fintech, media, and tech.

## Public pages
- / - Designed by PabloZarate™
- /about - About me
- /bundesliga - Strategic redesign for Bundesliga's digital transformation
- /contact-me - Contact me
- /design-engineering - A design engineering case study
- /manifesto - Manifesto
- /painting-a-song - Painting a Song — reviving Soy tu aire for a generation that missed it
- /projects - Projects
- /terms - Terms of use
- /now - Now
- /now/everything-becomes-art-when-executed-with-precision - July, 2026 - Thinking
- /now/massimo-once-shared-ugliness-is-the-byproduct-of - July, 2026 - Thinking
- /now/more-of-my-work-lives-between-design-and - June, 2026 - Thinking
- /now/agents-reach-my-site-before-people-do-and - June, 2026 - Doing
- /now/for-a-while-now-most-of-my-work - June, 2026 - Thinking
- /now/welcome-to-the-lab - June, 2026 - Doing
- /now/customer-needs-over-fashion - May, 2026 - Thinking
- /now/ai-tools-html-puzzle-hit-try - April, 2026 - Doing
- /now/rebuilding-my-website-with-ai - April, 2026 - Doing
- /now/digital-product-lifecycle-with-agents - February, 2026 - Doing
- /now/everyone-can-design-ai-will-design - February, 2026 - Thinking
- /now/every-human-problem-design-problem - February, 2026 - Thinking
- /now/avoid-permanent-decisions-temporary-emotions - May, 2024 - Thinking
- /now/design-quality-typography-and-craft - April, 2024 - Thinking
- /now/designing-something-requires-focus - March, 2024 - Thinking
- /now/hard-work-alone-does-not-guarantee-quality - November, 2022 - Thinking
- /now/if-the-path-before-you-is-clear - October, 2022 - Thinking
- /now/taste-before-data-swift-recovery - October, 2022 - Thinking
- /now/bitterness-of-poor-quality - January, 2022 - Thinking
- /now/john-maeda-how-to-speak-machine - July, 2021 - Thinking
- /now/design-cannot-describe-itself - June, 2021 - Thinking
- https://lab.pablozarate.com/ - PabloZarate™ Lab

## Machine-readable endpoints
- /now/feed.xml - RSS 2.0 feed of public now entries
- /api/public/site - site identity, navigation, and machine-readable entrypoints
- /.well-known/api-catalog - linkset catalog for automated API discovery
- /api/public/openapi.json - OpenAPI description of the public JSON surface
- /api/public/status - lightweight API availability endpoint
- /api/public/pages - index of public pages
- /api/public/now/{entrySlug} - individual public now-entry document
- /api/public/projects - public project catalog with access flags
- /api/public/lab - machine-readable Lab positioning and experiment index
- /api/public/page/home - full public home page document
- /api/public/page/now - full public now page document
- https://lab.pablozarate.com/llms.txt - compact Lab guidance for LLMs and search agents

## RAMS design system
- RAMS is the canonical live design-system entrypoint set for Pablo Zarate-owned projects.
- /api/rams/manifest - RAMS endpoint catalog and asset index
- /api/rams/tokens - normalized live RAMS tokens
- /rams/rams.css - cross-domain RAMS CSS generated from live tokens
- /rams/assets/ - curated RAMS public assets, including fonts for Pablo-owned projects

## Access policy
- Password-protected case studies are intentionally excluded from the public agent surface.
- Public project listings label each project's access status.