Slainte!

A series of posters about SCOTCH WHISKY

Year

2016

Deliverables

Logo

Posters

Products

Website

This project started with a question:

Why there's no good & beautiful posters about Scotch Whisky?

In order to fill that void, and as whisky lover myself, I took the initiative and opportunity to create a series of well made, hand-crafted posters.

Every little detail of these posters were carefully well thought out. Nothing was left up to chance.

Designing the posters was only the first step. I knew that secondary products might need to exist in order to get the attention I wanted from the Scotch industry and, more importantly, the scotch lovers.

 

So I needed a microsite to present the artworks and also to provide an easy experience to the user so they can get to know the work behind and buy products easily if they want them.