Ethics and thoughts have been replaced by trends and the weird thrill for following what is popular. Sometimes, everything points to “Designing for the masses” instead of “Designing for the ideas” as the way to go.
I refuse all that.
I believe in the intellectual side of design and I'm convinced that it's more than a ‘craft’.
Nothing hurts more the profession or the creative industry than working for temporary solutions. Design matters.
A professional with an optimistic view and a original desire to change the status quo is what this business need.
This manifesto represents what I hope for my profession and what I expect from my colleagues: